What are the best practices in planning a Drip Campaign?
How frequent the emails to be communicated to the subscribed users? Is there any best practice/advice with regards to this?
It totally depends upon your choice. Based on what you want to educate your customers, or what you want them to know. The frequency of the drip also depends upon the complexity needed for your customers to get accustomed to. The below is the sample sequence though.
- Immediate – after signup / subscribe (D1)
- D1 + 2 days – Basic Info (D2)
- D2 + 3 days – Little Advanced Info (D3)
- D3 +3 days – Advanced Info (D4)
As minimum as two drip sequence should be enough, but again, it totally depends on how frequent you want to keep your customers’ engaged about your product/site.
