What are the strategies to reduce customer churn?
Customers canceling their account is mostly due to the reason that they have been unhappy with the product for a long time before they decided to quit.
Customer retention can be automated to a certain extent. Following are the few tips which will help you to reduce your customer churn
Reducing Customer churn using DRIP:
Customers don’t know what to do next as soon as they sign up for any product. Engage your customers by providing proper/minute information by sending a sequence of personalized communication.
- Send a welcome email
- Send How to use your product with time delayed communication.
Reducing Customer churn using Behavioral:
Understand the different events of each customer and send them focused communication.
For Ex: 1. Customers who have not been logged in to your product more than 7 days
- Customers who have not performed any action even though they logged in to your product
Likewise, filter the customers using different dynamic/ static filters, Segment them and send them a specific communication.
Customer churn can be achieved by using an email automation tool.